The 10 Major Causes Of Fitness Business Failure

Most fitness businesses are SERIOUSLY under-performing. Is yours? If it is, it’s pretty certain that at least ONE of these fitness busines failures are present… maybe more. Check it out and see for yourself why you’re struggling…   Dax Moy is one pretty strange dude. Part philosopher, part poet, part high-level health coach, part author, part presenter and part fitness business success coach and COMPLETELY bonkers and head over heels in love with the idea of making the fitness industry into a fitness PROFESSION. Join Dax’s Facebook group of other bonkers fitpros who are making a difference over today. You’ll LOVE the great community we’ve built there! Share The...

Fitness Marketing – The REAL Power Of A Testimonial...

You already know that testimonials are a POWERFUL and important part of your fitness business, right? After all, having scores of raving fans telling everyone who’ll listen just how great you are and how much of an impact you’ve made on their lives is never a bad thing as far as business is concerned is it? Particularly if those raving fans create a bunch of new business for you. Yet, you know, most fitpro’s are pretty poor at gathering testimonials either in picture or video form and even when they do, they do very little to ‘dress them up’ so that they do the very best work possible in terms of showing you in a great light as a gifted and caring fitpro. Most images are poorly shot and quite… ‘ratty’ and tell hardly any of the story of either the results of the experience in getting them. They’re full of text, hardly bring out the important facts and look… well… damned ugly! Yet it’s easy to pretty them up and make them impactful by simply ‘dressing them up’ with your logo, the primary results and a few choice comments like this one from Men’s Health Editor Alex Harris after his 28 day Muscle in a month experiment with me. Pretty cool, right? But, you know, it’s not just the pics that need some work, those video testimonials can be MUCH better, as my buddy Erik Rokeach showed me this week. Erik created a POWERFUL testimonial process by asking USEFUL questions that demonstrated value around me and how I work rather than simply applying the ‘what did you accomplish’ questions that so many trainers ask. Watch the video and you’ll see what I mean. (And MASSIVE thanks to Paul Mort, Jon LeTocq, Greg Justice,...

Fitness Marketing – Zach Even-Esh Interviews Dax Moy...

This is an oldie but goodie Back in 2008 at Ryan Lee’s Fitness Marketing bootcamp in Stamford Connecticut, Underground Strength Coach founder Zach Even Esh pulled me aside and got me to spill the beans about life, the universe and everything. Here’s the result! Enjoy Part 1 Part 2 Part 3 What did you think? Leave me a comment!   Dax Moy is one pretty strange dude. Part philosopher, part poet, part high-level health coach, part author, part presenter and part fitness business success coach and COMPLETELY bonkers and head over heels in love with the idea of making the fitness industry into a fitness PROFESSION. Join Dax’s Facebook group of other bonkers fitpros who are making a difference over today. You’ll LOVE the great community we’ve built there! Share The...

Fitness Marketing Made Simple | How To Increase The Number Of Client Transactions Nov04

Fitness Marketing Made Simple | How To Increase The Number Of Client Transactions...

There are only really 4 ways to grow your fitness businessĀ and increasing the number of transaction is perhaps the easiest. Here’s how YOU can increase yours…   Dax Moy is a pretty cool dude. Part philosopher, part poet, part high-level health coach, part author, part presenter and part fitness business success coach and COMPLETELY bonkers and head over heels in love with the idea of making the fitness industry into a fitness PROFESSION. Join Dax’s Facebook group of other bonkers fitpros who are making a difference over at https://www.facebook.com/groups/113403992149580 today. You’ll LOVE the great community we’ve built there! Share The...