Financial Fitness
2-Year Diploma Program

The 2-year Financial Fitness Diploma Program is structured around 24 lessons with 5 of them being 'Core' subjects and the remainder being elective.

What this means is quite simple.

The core program subjects must be taken first in the program in order to lay the foundation of knowledge, skills and abilities that will be required as the program progresses.

Once the core subjects are complete, students will be allowed to progress through the remaining electives in the sequence that best suits their personal preference and individual business circumstances.

In this way, the program allows for a free-flow learning environment whilst, at the same time, ensuring that none of the critical success factors are missed.

The Core Modules Are As Follows:

Module 1:

Developing Your EXCELLENCE Strategy

Without a doubt the most critical and yet most overlooked part of the success puzzle is the identifying, defining, improving and living to a high standard of excellence, not just in terms of your business but your life too.

That's why this module stands as the cornerstone and the gateway to the entire diploma program.

During this core module, you'll will learn to identify and truly understand what it means to live your life with excellence at the core as well as how that excellence transfers itself to both personal and professional success.

Over the course of 30 highly focused days of coaching you'll come understand the true power, passion and promise of holding yourself to a higher standard as you become a walking, talking, living, breathing example of excellence in all you do.

Make no mistake, THIS is where the journey to a six-figure income really begins and by the end of these 30 days, you'll already start to notice a difference in your business... And your income!

Those who've already been through the excellence module explain it best...

Module 2:

Developing Your Gatekeeper Strategy

In an effort to attract more clients and, ultimately, earn more money, many fitness professionals make the mistake of falling for the old falsehood that 'the customer is always right' and, in doing so, find themselves in an ongoing war of attrition with clients who're determined to prove the adage correct.

They're late, they're rude, they won't follow your instructions, they make a fuss about paying for cancellations and no-show's and, ultimately, leech away the very joy and passion that brought you into the profession in the first place.

This module will provide you with the tools necessary to avoid this problem altogether by making YOU the gatekeeper and empowering you to grant access only to those who're willing to play the game on your terms.

Over the course of 30 power-packed days you'll go through every stage from concept to creation of your very own Gatekeeper Strategy and, in doing so, guarantee that only the most passionate and dedicated clients find their way to you, ensuring that each and every day adds to your sense of success.

Module 3:

Identifying Your Unique Market Identity

One of the biggest reasons why fitness professionals fail to grow successful businesses is that they're not really 100% sure about what it is that they're selling.

Worse still, they engage in classic 'copycat' marketing from others who, just like them, are not clear on what they're selling either and, in doing so, perpetuate the 'grey' marketing cycle that has everyone looking and sounding the same.

The problem then becomes that prospective clients become confused and unclear about who they should go to for help and end up making the easiest buying choice of all... NOT to buy from anyone!

This module will completely wipe away any hint of grey from your marketing by taking you step-by-step through the process of identifying and then building upon your own personal philosophy in relation to delivering health and fitness results for your clients.

Forget U.S.P, there really is no such thing. Only by establishing a U.M.I can you truly go from the grey sameness of the rest of the industry to create a unique and eye-catching 'sparkle' around you, your products and your services.

Can you really become sparkly in just 30 days?

Take this module and see for yourself just how easy it really is!

Module 4:

Your Unique Systems Strategy

One of the things that truly seperates the unsuccessful fromn the super-successful personal trainer is that the latter create, use and improve upon systems that allow them to perform at their very best, not just once in a while, but all of the time.

Contrast this with the 'average', struggling personal trainer trainer and you'll see an individual who's business output is variable, inconsistent and very much dependent upon the mood and current circumstances they find themselves in.

It doesn't take a rocket scientist to figure out that the latter is a formula for failure does it?

That's why during this module you'll be guided through the entire process of systematising each and every single aspect of your company from how you answer your phones, take messages, perform consultations, handle bookings, perform assessments, design programs and much, much more.

By the end of this module you'll have a full and thorough operations manual that'll guarantee top-notch service for EVERY client, EVERY time, and you can even use it as a training manual for the staff you'll have to take on to manage your ever-expanding client base, meaning that you'll be able to duplicateyourself, your skills and your abilities and earn income from multiple sources at once, rather than just selling your services by the hour.

Module 5:

Your Know-Like-Trust Strategy

By This point you'll already be head and shoulders above the bulk of the industry and will already be feeling the positive impact of the diploma program, both on your work and your finances.

Now it's time to take your success to the next level by teaching you how to become known, liked and trusted by your ideal clients.

You'll learn numerous strategies and tactics during this module that will put your name in front of thousands upon thousands of people who're looking for the EXACT products and services that you offering.

Not only that, but you'll learn how to go from being known, to liked to actually being trusted by your prospects (very few personal trainers actually make this vital transition) so that they willingly, eagerly even, seek out and ultimately pay you for your skills.

If thirty days sounds impossibly short to achieve such a feat, then think again. During this module you'll be shown EXACTLY how to do it!

Module 5.1:

List Building For Dummies

Building on from the know-like-trust module, listbuilding for dummies provides a step-by-step, action by action strategy that'll allow you to develop what is arguably the most valuable weapon in your marketing arsenal... your subscriber list!

You'll be guided through each and every step of listbuilding and permission marketing techniques from the use of autoresponders, opt-in boxes and squeeze pages, to the creation of traffic generation strategies that'll have your websites populated with hot leads in no time.

Yes, you'll even be taught exactly how to write those free reports, create audio content and even video pages as well as how to use Google adwords and traffic generation sites to toensure that your site not only attracts visitors once, but keeps them coming back again and again and again.

Sounds like a tall order right?

Well, it would be if you were listening in to a teleseminar or reading an e-book on the subject but you'll be told EXACTLY what you need to do every day for a month so that you won't miss a single step in the process of building a killer list.



And that's just FIVE of the core modules... There's another 19 to go!