Most fitness professionals have got the whole fitness marketing success ‘thing’ arse backwards. They chase, chase, chase quick-fix, get rich quick solutions to filling their diaries and their bootcamps as fast as they possibly can, convinced that their latest foray into marketing is ‘the one’ that’ll finally bring in the big bucks and take their ...…
If there’s one thing I’ve noticed about the top guys and girls in this wonderful industry of ours it’s that they rarely, if ever, are out of sight for very long. It seems that barely a day goes by when I don’t receive an email from Chris McCombs, Pat Rigsby, Craig Ballantyne or Jim Labadie with ...…
This is especially for those who have just come back from FEB though, of course, it’ll be perfect for ANY fitness profesional who’s serious about making a difference in their business and in the lives of others. It’s 32 Minutes but well worth a watch as it’ll accelerate your results for sure. Check it out ...…
I just got back from the amazing Fitness Entrepreneur Bootcamp run by Paul Mort and Jon LeTocq who put together an AMAZING 3 days of presentations from some AMAZING presenters who shared some AMAZING strategies for accelerating the success of any serious fitness professional. And there WAS some amazing stuff too! And I even shared ...…
No, it’s not human billboards. Nope, not better copywriting. Nah, not testimonials either. Niet, a better Google ranking ain’t it either. Yet, for some reason, fitness professionals all around the world have fallen for the fallacy that a building a great fitness business is a combination of one or more of these things and that ...…
A few years ago I published my personal creed. The rules I try to live my life by, my beliefs, my aspirations. The standards I try to uphold for myself in all things at all times. Of course, I often fail to reach my standards. I get upset. I get angry. I think ill ...…
Most people really don’t get the ‘different you’ concept. They think I’m nuts when I explain it to them but nonetheless it exists. In fact, it exists to such a degree that if you ignore it or fail to take action on it, you’ll be doomed to a life exactly like you’ve got right now. ...…