In This Weeks issue I want to talk about something that's VITAL to your succes as a personal trainer.

It's called PATIENCE!

Now, I don't know about you, but I'm not the most patient of people by nature. I get an idea in my head and start to run with it and hope to see immediate results from my efforts.

The problem is, that's just not how things work.

Especially marketing!!

Marketing success , like any other success is the result of great preparation, careful cultivation and patience.

In fact it's just like farming.

First, you prepare the ground, next you plant the seed, then you tend the field, wait for the crop and enjoy the harvest.

You can't short-circuit the process!

You can't throw your seeds at the ground, wake up the next morning and say 'where's the crop?' can you? It's absured to even entertain the notion!

So why do we expect something different with marketing?

You know what I mean.

We usually don't prepare the ground at all, choosing instead to throw our 'seed' (our ad materials or website) onto the ground and then immediately wonder why our phones aren't ringing.

And the worst bit?

We do the exact same thing again and again and again and expect something different to happen each time.

THIS IS INSANE!!

And it gets worse yet.

Many trainers are guilty of the worst possible crime of all. They prepare the ground, they plant the seed, they wait a while...

...and then they up and walk away just before the crop comes in!

Are you one of those people?

If you are, things have got to change or you'll never get anywhere!

Let me give you a couple of examples;

Three of my mentoring students (they subscribe to this group so they'll know who I'm talking about)have taken very different approaches to the advice they've been given.

Student 1 listened to what I had to say, nodded in all the right places and agreed a plan of action.

When the mentor call was over, he discarded EVERYTHING we'd talked about and ran ANOTHER ad (that had failed to work for him EVERY time he's ran it)in his local paper.

Result: £568 later and no new clients, he told me he'd have to 'rethink this mentoring stuff' 'cos it doesn't seem to work...

Student 2 listened to what I had to say, implemented nearly every idea into her business, created a great weight management course, new promo materials, had several great press releases published over £2000 worth of newspaper space - fre.e) and yet contacted me this week to say 'I'm not busy enough yet, I'll have to rethink this 'mentor stuff'.

Result: Despite some great results early on, the sprouts of the crop are just coming through. Yet, this crop is likely to get left in the ground and not harvested because of impatience.

Student 3 was like student 2. He had some great successes early on but took these as a 'bonus' rather than the norm.

He got a website up, an e-book published, a google adwords campaign, a subscription newsletter, a series of published press releases and yet he's only just beginning to earn money from his efforts.

In other words, the crop is only just starting to come through.

But he's patient.

He KNOWS that he has never had such exposure, such media potential, such a captive audience as he currently has now. He's getting 'slightly famous' and with that fame comes the money that he needs to get him to the next level.

Look I know it's hard to be patient. I know you want results now or preferably yesterday but, well, it 'aint gonna happen. Not with any regularity that you can depend upon.

BUT...

If you keep preparing your ground - by understanding your market and your ideal client.

If you sow the right seeds - by providing the best possible solutions to your prospect's problems.

If you 'tend the field' - by using 'keep in touch' marketing through as many viable media as possible...

I GUARANTEE that more often than not you will get the bumper harvest that you deserve.

BUT...

If you fail to do these things, I GUARANTEE you'll be met with frustratingly poor results on a regular basis.

So, what type of farmer are you?

Will you fail to plant at all?

Will you plant but then walk away because it's all too slow?

Or, like the real farmer, the master of patience, will you do everything necessary to bring home the crop?

Only you know the answer to that, but while you're thinking about it a little, take a look at every successful person you know of. What type of farmer are they?

To your success

Dax Moy Personal Training

The MAGIC Hundred