Fitness Marketing Made Simple | Finding Your Unique Voice

Fitness Marketing Made Simple | Finding Your Unique Voice

 

Many personal trainers seem to struggle around this whole idea of bringing out their own uniqueness in their offerings.

They seem to think it’s about reinventing the wheel or, harder still, inventing something that’s never existed before, EVER!

But, you know, it’s just not that complicated and it’s certainly not that difficult to be unique… even when you’re doing stuff that others are already doing.

Yes, you read that right. You can STILL be unique while using other people’s contributions as your inspiration… even if you copy them word for word!

I know, ‘unique’ and ‘copy’ don’t seem to go together, right?

But isn’t that what musicians do all the time when they cover other artists?

They sing the same words, use a lot of the same chords yet are still able to make the music their own, and on some occassions, make it MORE popular than the original.

If a musician can do this, why not you?

Watch these guys to see how you can be an ‘original copy’ and TOTALLY unique!

Wasn’t that awesome!

Now, you don’t have to love Taylor Swift to completely appreciate what Walk Off The Earth did with their own cover.

Exactly the same words as the original and yet somehow mesmerising, surprising, authentic and totally unique, right?

What can’t YOU do that with YOUR fitness marketing and your fitness business?

After all, we ALL talk about nutrition, exercise, lifestyle, hormones, goals etc so theres nothing truly new being said anymore, but HOW you say it is where your uniqueness comes through.

In other words, it not the words themselves, it’s the VOICE you say them in.

Find you voice my friends. That’s where the unique lives!

To your success!

Dax Moy

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