Have you ever wished it was easier to get potential clients to respond to your marketing materials?

Have you wished that those few that did respond were more ready, willing and able to take you up on you're your services instead of 'tyre-kicking' and wasting your time with reasons why they can't?

Have you ever wondered how the really successful personal trainers (those earning six-figures or more) can generate enough interest, enough clients and enough income to create lifestyles that the rest of the industry can only dream of?

How Do I Know?

Because 5 years ago I was hoping, wishing and wondering the exact same things myself, yet today I'm an award-winning fitness expert, six-figure income earner (in UK pounds not dollars), author, journalist and TV personality with 2 very successful studios in the UK and 5 fitness related companies to my name.

Five years ago I was earning £5 an hour as an in-house trainer for a local authority club yet today I'm regularly paid over £2000 a day for my corporate work and £120 an hour for my one-to-one appointments making me the highest paid fitness professional in the UK.

Five years ago I struggled to fill my own diary yet now I generate enough business to keep more than 20 trainers and therapists in work whilst at the same time voluntarily cutting my own appointments to 20 a week..

Five years ago I spent an absolute fortune (compared to what I earned at the time) on ads and marketing that rarely (if ever) paid for itself with new business, yet today my marketing generates literally THOUSANDS of hot leads every week through my websites, flyers and ads at a fraction of the cost it used to.

Now, I'm not telling you this in order to brag or blow my own trumpet in any way (in fact, when I look at how my life has changed over the last 5 years I'm honestly shocked, stunned and amazed at my change in fortune) but rather to validate what I'm saying as true.

(Just look me up on Google when you finish reading this letter and check out my claims for yourself)

You see, I know as well as you do that the internet is full of people who, well, there's no easy way to say this, BS people like you and me all the time. They promise to reveal 'great secrets' or some kind of great 'overnight success' strategy that will work to change your business and your life, then they sell you a load of crap that they simply copied from someone else without even bothering to put it to the test themselves.

You buy it, you read it and (some of you) apply it, yet surprise, surprise, it doesn't work and you're left out of pocket, disappointed and despondent about the whole marketing process.

You see, like you, I loved the work I was doing, I loved making a difference to people's lives and I loved the variety and freedom that my job gave me…

…But the pay sucked!

With a wife and four children I just couldn't see a way that I could possibly earn enough money from the fitness industry to give them the kind of life that I truly felt they deserved. I mean, no-one around me was doing that well. Even the 'top' trainers at my gym were only on about £20,000 a year and they had been in the industry for ages!

No, the industry and I would part company I decided, and at the end of the month I'd quit and look for a job with better prospects. I didn't even know what I'd do, just that I'd quit and start over.

Now, as luck would have it, I just happened to share my plan to quit with one of the gym members, a guy called John who just happened to be the European vice-president of a rather large (and famous) advertising company.

For some reason, John had taken a liking to me and, sensing my frustration, asked me not to make any decision about my future until the next time he came in to work out. He promised me that he had something to show me that would change my fortune for the better and allow me to stay with the industry that I loved… As long as I applied what I was taught.

Well, I was dubious to say the least, but John seemed very insistent as he went on " Five years ago I was where you are now. I loved my work, felt passionately about it but was on the bottom rung of a very tall ladder with no obvious way of climbing any higher.

Then, one day I was given a gift by a very successful senior executive from within the company. A woman who had risen high and was earning seven figures at a time when there were only a handful of female executives in the company altogether.

With what I learned from her gift my career took off immediately. Within a year I was a team leader, within 2, a division head and within 5 years I became European Vice-President.

If it can do this for her, then me, just think what it'll do for you!"

Well, as you can imagine, he certainly
had my attention!

In fact, the three days I had to wait for John to come back to the gym were the longest of my life as I waited to find out more about what this amazing gift was. On that third day John appeared and, after rummaging around in his gym-bag, produced a battered and dog-eared little blue book that looked like it had been read a thousand times or more.

Proudly, he announced "This is it!" as he handed it to me with a flourish.

Well, I've got to admit, I was a little underwhelmed to say the least. I'm not exactly sure what I had been expecting when John first told me of 'The Gift' but it certainly wasn't a tattered old book!

Well, I was always taught that when a gift is offered that you should accept it gratefully, and I did, fully expecting that it would probably end up gathering dust on my bookshelf at home. Yet when I got home that night I opened the book to the first chapter just for a quick look-see at what this old, old book was all about.

Within 5 minutes I was hooked!

Old it may have been but the information I was reading was as new to me as if it had been written that very day.

What's more, unlike many of the other marketing books I'd read up to that point, this guy, Claude Hopkins was not talking about creating 'traps', or 'hooks' or 'closing techniques' that somehow conned people into doing business with you. No way, this marketing genius was talking my language; offer great service at all times. Even BEFORE they become a client!

This was so very different to what I'd learned about marketing up to that point that I was compelled to read that little book from cover to cover that very night.

And the next night.

And the night after that.

In fact, I must've read that book about 20 times through just to make sure I 'got' it, all the while taking notes, scribbling ideas and brainstorming ways to implement what Hopkins had taught me in this amazing little book (now I knew why the book was so tattered!).

When I'd taken all of the notes I could, I decided that I'd put my notice to quit on hold for three months while I put what I'd learned into practice with my own marketing.

The very first flyer I created with Hopkins 'Help' created more leads than all of the other ads and marketing materials I'd created up to that point put together!

I tried another and got the similar results, then another still and did even better. In fact, my new marketing techniques were doing so well that…

Within a year I was the proud owner of one of London's very few personal training studios, had trainers working for me and was regularly appearing in national newspapers and magazines.

Within 2 years I had to move to bigger premises to cope with my growing team of trainers and ever-increasing client base and now, five years down the line, I have a 3500 square-foot centre in the heart of London as well as another studio on the outskirts with more than 20 members of my team servicing the clients that our marketing created…from scratch!

And I owe it all to Hopkins!

You see, up to the point where I'd read that tattered old book, I'd been 'firing blind', taking 'pot shots' at marketing and advertising and only rarely hitting my targets. With Hopkins' timeless wisdom it was like I was looking at my prospective market through a sniper scope and hitting my targets square on every time.

That's not to say it's ALL been easy though…

Whilst Hopkins gave me the fundamentals to work with, I still had to go out and test them with my specific market and make his general principles work in specific ways on specific groups of people. Sometimes I did great whilst other times, not so great. But each time I learned about what worked and what didn't, I'd fine-tune, rewrite and have another go and (usually) do better than I did the time before.

It was just like Hopkins had said; there was a science to advertising and marketing. A definite cause and effect. And all one had to do to become successful was put the right cause into place.

It all makes such sense doesn't it?

Yet, y'know, there are still thousands of trainers (if not more) out there who ignore the science behind their marketing efforts opting instead to play 'follow the leader' and copy the rest of the industry's marketing style without ever realising this simple truth;

It's Not Working For Them Either!

It's like that old definition of madness; continuously doing the same things yet expecting a different result. Yet this is much worse; this is mass madness!

And there's only one way to cure it; do something different!

Better still, do something that those who are already experiencing the kind of success you desire are doing.

Watch them.

Learn from them.

Do what they do.

After all, if they are successful and you do what they do, doesn't it logically follow that you'll be successful too?

Of course it does!

That's why I'm pleased as punch to be able to tell you about my new, improved and fitness industry specific version of Claude Hopkins original masterpiece.

Scientific Advertising For The Fitness Professional - How To Create Magnetic Ads And Marketing Materials That Will Attract A Screaming Horde Of New Clients To
Your Fitness Business

In this new book I've taken every single powerful and impactful word from Hopkins original work and added to it in ways that only someone who knows the fitness industry possibly could.

At the end of each chapter you'll find my very own Adlabs ™, that will help you to take Hopkins advice and immediately apply it to your own specific set of circumstances meaning that you won't be left to figure it all out for yourself and, more importantly, you'll be able to generate advertising and marketing materials that will immediately start to get your phones ringing.

I've done this for every single one of
Hopkins 21 chapters!

There's no guesswork involved at all. All through the book you'll get Hopkins direct expertise explaining to you exactly why you should follow the advice he delivers during his chapters. Then you'll be given instructions telling you what to do with what you've learned and how to apply it to your own business.

Just look at what you'll be covering when you invest in this super, client-attraction course:

• How Advertising Laws Are Established
  
• How To Discover EXACTLY How Much Each And Every One Of Your Clients Are Costing You
  
• How To Assess The Effectiveness Of Each Of The 'Salesmen' Within Your Own Marketing Mix
  

• Why Identifying Your Ideal Client Is ESSENTIAL To Your Success and HOW To Do So If You Don't Know How
  

• Why Service Is THE Most Important Ingredient For Creating Magnetic Marketing Materials
  
• How To Ensure That WIIFM Remains Apparent In ALL Of Your Marketing Materials And Why a Lack Of This Vital Ingredient Will Doom You To Success
  
• How To GIVE In Ways That Will GUARANTEE Your Success
  
• Why SCIENTIFIC Adverting Needs Too Be SPECIFIC Advertising And How To Avoid Vagary In Your Advertising
• Why Your HEADLINE Is Critically Important To Getting Your Message Read And How To Craft Killer Headlines That Will Hypnotise Readers Into Reading Your Entire Ad
  
• How To Use PSYCHOLOGY To Create Messages That Address The PPP Principle so that your readers feel that your messages are written specifically for them
  
• How To Create A RISK REVERSAL Strategy That Puts Readers At Their Ease About Trying Your Services And Puts You In The Position Of A Trusted Advisor Rather Than A Salesman.
  
• How To Objectively Quantify and Measure Each And EVERY One Of Your Services So That People Know EXACTLY What They Are Buying (And Why This Is VITAL To The Success Of Your Marketing)
  
• Why Telling Your Full Story In 'Long Copy' Is More Likely To Get You A New Client Than Shorter 'Punchy' Ads, And How To Tell Your Story In This Way To Get The Best Results
  
• How To Use Art In Your Ads (And Why Some Pictures Are Best Left Out Altogether)
  
• Why You Should Focus Upon The BENEFITS Of Your Training Rather Than The Features If You Want To Be Really Successful
  
• Why Advanced Research Is VITAL To The Success Of Your Ads And Where You Can Go To Get The Information You Need To Give Your Materials More Clout
  
• How To Become Distinctive From Your Competitors And Make Your Company And Your Services Stand Out In Your Prospects Memory Long After They've Read Your Ad
  
• How To Engage In Industrial Espionage To Ensure That Your Services Are Competitively Priced And Of A Quality That People Will Buy
  
• How To Use Samples Of Your Work, Knowledge And Expertise To Generate Serious Interest In Your Business (I USED THIS PRINCIPLES TO CREATE OVER 6 MILLION VISITORS TO MY WEBSITE IN 1 MONTH!!)
  
• How To Get Other Businesses To 'Sell' You To Their Clients…And Willingly!
  
• How To Test The Effectiveness Of Your Marketing So That You Can Be Sure It'll Work BEFORE YOU SPEND A SINGLE PENNY
  
• Why You Should Avoid Negative Advertising Like The Plague And Use Positivity To Attract All The Clients You Can Handle
  

…And This Is Just A Fraction Of What You'll Learn!

Truly, this amazing course-in-a-book covers so much information about advertising that you'll find yourself referring back to it for years and years after you first buy it…just like I still do after reading it literally HUNDREDS of times.

But A Word Of Warning!

Scientific Advertising For The Fitness Professional is very powerful 137-pages of client attraction principles that work EVERY TIME they are used. I know, I couldn't have achieved half of what I have without this book and my own students from continually report great results from what I share with them in the book.

But…

If you're the kind of person who'll read a book and then do nothing with what you learn then don't buy this manual because you'll be wasting your money.

If you're the kind of person who is looking for shortcuts or 'the next big thing' then don't buy this manual because you'll be disappointed with the amount of thought and positive action I'll be asking you to put in.

If you're the sort of person who thinks that fundamental principles are beneath them or that they're 'too elementary' or 'basic' then don't buy this manual because Hopkins and I have jam-packed it with the fundamentals that all advertising and marketing is built upon. In short, you'll get no fluff, no hypothesis, no crap.

I haven't padded the manual out with meaningless drivel or self-promoting hype. Everything in it deserves to be there for one reason and one reason only.

It works!

As you'll soon find out when you buy your own copy.

But I don't just expect you to take my word for how great Scientific Advertising For The Fitness Professional is.

After all, I'm trying to sell you a copy right? I might be the sort of person who'd say absolutely anything to make a sale and then make off with your money after deliver you an absolute bundle of worthless rubbish.

After all, I'm trying to sell you a copy right? I might be the sort of person who'd say absolutely anything to make a sale and then make off with your money after deliver you an absolute bundle of worthless rubbish.

That's why I'm going to make your decision to buy this amazing client attraction manual very easy indeed.

I'm going to use one of Hopkins own strategies to totally remove any risk that you might feel are associated with buying this manual and reverse the risk entirely by taking it all on myself.

How?

Easy!

I'm offering You my 100%, cast-in-stone, no-hassle,
365-day money-back-guarantee!!

Buy the manual, read it and use it as much as you like for a whole year, 365 days, and if you feel that it has not met your expectations in any way or for any reason whatsoever (even if you just don't like the cover!) then contact me at any time and I'll return all of the money you paid for it AND let you keep the book as my way of saying thank you for giving me a try.

In other words…YOU CAN'T LOSE!

Now, I know that some people out there will see this as an opportunity to rip me off. They'll download the manual, read it cover to cover get new business as a result and STILL ask for a refund just because they can. Some people are just like that.

And I'll still honour their refund even though I'll know they're ripping me off.

Why?

Because I know that for every one person out there that pulls a stunt to get something for nothing, there'll be a thousand others just like you who'll play fair, and those 1000 will more than pay for the scam artists.

In other words, I've created a win-win situation for all of us (another Hopkins rule)

• You win because you get an amazing 137 page manual that will spell out step-by-step EXACTLY what you need to do to create powerful client attraction strategies for your personal training business AND you get to test drive it for a full 365 days with ABSOLUTELY NO RISK ….It either works or you get your money back!
• I win because I get the chance to make my impact upon the fitness industry by teaching thousands of you how to grow SERIOUS businesses and serious incomes from Scientific Marketing Strategies AND I get to sell and make profit from the sale of THOUSANDS of manuals.
  

And That's not all!

I've always believed in under-promising and over-delivering on all of my services so I'm giving EVERYONE who buys a copy of the manual in the next 24 hours the opportunity to get the ENTIRE MANUAL delivered to your in-box every day for 3 weeks in MP3 format so that you can listen to the principles on your IPOD or other MP3 player wherever you are.

In addition, I'll be sending you a 21 day e-course to support the material you're learning and help you reach marketing mastery faster and more easily than you'd believe possible.

So let's recap…

I'm about to give you:

137-pages of POWERFUL client attraction strategies from advertising genius Claude Hopkins, the grandfather of modern advertising.

A 21-part audio seminar in MP3 format presenting word-for-word EVERYTHING that is covered within the manual so that you can learn whenever you want and wherever you are

A 21-Part learning acceleration guide delivered to your in-box daily for three weeks so that you can make the most of Hopkins timeless advice and incorporate it it into your own marketing startegies.

A no-nonsense, 365-day money back guarantee that you can call upon at any time for any reason if you're unhappy with what I'm going to send to your inbox in the next 5 minutes. All you have to do is email me with your refund request and you'll get your money back that same day…no questions asked!

I Guess You're Wondering…

By now I bet you're wondering 'what's all this going to cost me?' and I bet you're expecting a package of this kind to be pretty hefty in the pocket right?

Well, I could keep you in suspense a bit longer and tell you about the value of the advice alone, how long it took me to research, test and compile the advice and record the audio and how long this letter took to write.

I could…but I won't.

You see, I figure that if you've read this far then you already know that you want the manual and you're probably itching to get your hands on it.

Am I right?

Well then, let me put you out of your misery…

That's right. For the next 24 hours the entire package of manual, audio and e-course is yours for less than the cost of a single personal training session, yet it stands to make you MANY HUNDREDS of session fees as a result of the purchase (It made me many THOUSANDS!)

But I can only guarantee the price for 24 hours.

After that I will review the price and may end up putting it up as high as £99.00

Why?

Because my mentor, hypnotic marketing expert Joe Vitale (www.mrfire.com) thinks I'm nuts for charging so little for the package. He regularly charges upwards of $700 for many courses of similar quality and doesn't understand why I don't do the same.

I told him that my first goal was not money related; rather it was to sell 1000 copies of the book. Once I've impacted upon 1000 of the industry's finest trainers and they're all getting great results, I told him that people will bend over backwards to get a copy for themselves (Hopkins taught me to create the demand with a sample before charging the full price).

He thinks I'm crazy but I know it'll work out alright.

But the thing is, I have over 10,000 trainers on my mailing lists at www.personaltrainersuccessacademy.com and www.fitsystemtraining.com and I've sent them all an email telling them about the book.

As of last night I had sold 627 copies of the manual meaning that right now, this minute, there are only 373 copies left at £29.99. That might sound a lot, but it's not. I'm betting that my readers will buy out the rest in the next 24-36 hours after which, I'll put the price up and you'll end up paying more for the exact same thing.

Of course, it's in my short-term interests to get you to take action right now, but I can assure you that I want you to win here too (remember win-win?). I don't want you to end up kicking yourself when you end up paying more than you had to for my manual, MP3's and e-course.

That's why you need to go to my shopping cart right now and sign up for your very own copy of Scientific Advertising For The Fitness Professional. Once you do you'll have the manual in your hands in less than 5 minutes and can get down to learning how to attract new clients to your Personal Training Business.

To Your Success

P.S - I forgot to tell you; I've also included a very special bonus for anyone who purchases their manual within the next 24 hours…

I'll give your completed marketing materials a free appraisal worth £120 and give you feedback and advice on how to make it more magnetic and attractive to clients.