Back In Time… What I Learned About Coaching, Life and Money Since 2008...

I was just looking through some old blog posts and came across this one from 2008 where I was making a case for clarity, for point-blank stating upfront and outright what our beliefs are so that both we and our readers understand just what we’re about… interesting to read it again with new eyes. Especially in light of how transparent my life has become since that time. I was already pretty easy with my thoughts and feelings but I can see this post as a pivotal point in my development. Read it and see what you think… ******************************************* 20th November 2008 I was thinking about beliefs yesterday for an article I’m writing. As I was thinking, I came to the sudden realisation that for REAL success to happen for any us it is important not only to be 100% crystal clear on our own beliefs (and to live them) but to share those beliefs with others whenever and wherever we can. After all, our success always lies in our interactions with others. If we want more money, better health, better relationships, greater education etc we rely on others to get it and, needless to say, those who share our beliefs are those who are most likely to help up achieve our goals. Funny though, few of us ever share our TRUE beliefs about… anything! Sure, we write, we youtube, we blog, we Twitter, we facebook, we Myspace and do all the other ‘real time sharing’ stuff but, well, what are we really sharing? We (myself included) are normally sharing ‘stuff’. Links to stuff mostly. Yet we never let people ‘in’ and allow them to know what we really believe. I think this is a BIG mistake and one that, instead of creating true connection...

30 Fitness Marketing Questions You MUST Ask If You’re Serious About Success...

Most of the personal trainers and bootcamp instructors that I talk to believe they know a fair bit about marketing. Tell them about SEO and they say ‘Oh yes, I know that’ Tell them about building lists and they’re like ‘Yup, doing that’ Tell them how to write ┬áblog posts and ads and web copy and they respond ‘I’ve been doing that for ages!’ A funny thing though, for all their ‘knowingness’ around what they should do and how they should do it, most of them still seem to be struggling to earn a decent living from their fitness businesses or, even if they make good money, they only achieve it by giving up HUGE amounts of their life to do so. I don’t know about you, but to me this doesn’t seem like ‘knowing’. It seems more like marketing that isn’t really working to well. Look, you can read all the books, attend all the seminars, watch all the videos and sign up for all the masterminds and mentoring programs you want but that doesn’t mean you’ve any REAL savvy around marketing your fitness business. Every single mentor program I’ve run has had AT LEAST one or 2 of these people on it. They ‘mmm hmmm’ and ‘uh huh’ in all the right places, tell you that they understand the importance of what you’re saying, tell you that they’re ALREADY doing that because they read the books before the course and yet they STILL fail to see any appreciable growth. Why? Because they’re confusing information with knowledge. Information is just data. It’s meaningless in most cases. Knowlegde is information applied. If you’re not DOING what you’ve been told works then quite simply, you lack savvy. As Yoda said ‘There is no try, only...

The 10 Major Causes Of Fitness Business Failure

Most fitness businesses are SERIOUSLY under-performing. Is yours? If it is, it’s pretty certain that at least ONE of these fitness busines failures are present… maybe more. Check it out and see for yourself why you’re struggling…   Dax Moy is one pretty strange dude. Part philosopher, part poet, part high-level health coach, part author, part presenter and part fitness business success coach and COMPLETELY bonkers and head over heels in love with the idea of making the fitness industry into a fitness PROFESSION. Join Dax’s Facebook group of other bonkers fitpros who are making a difference over today. You’ll LOVE the great community we’ve built there! Share The...

How To Attract Top Notch Staff To Your Fitness Business: Treat ’em Mean, Keep ’em Keen!...

How To Attract Top Notch Staff To Your Fitness Business: Treat ’em Mean, Keep ’em Keen! Well, kinda! Now, I don’t actually mean that you should treat your staff poorly. In fact, I don’t mean that at all. After all, your staff are the very fabric of your business. They make stuff happen, they represent your brand, they run your systems, they look after your clients and yes, they even earn you money, so treating your staff poorly makes no sense whatsoever. Which is why it surprises me to see so many fitness business operators do exactly that, whether on purpose or through sheer neglect of the people they’re working with. Before you think I’m pointing the finger, realise that I too made a lot of stupid staffing mistakes early on in my career, taking on pretty much anyone who wanted to work for me (kind of like my early approach to attracting clients) and so I can see why it happens, but I can also see just how truly unavoidable it is too. And treating ’em ‘mean’ is actually one of the best strategies I can share with you for ensuring your workforce are amazingly motivated and driven in the long term. But don’t just take my word for it, Arctic explorer extraordinaire Ernest Shackleton reportedly used the ‘treat ’em mean’ strategy to attract perhaps THE most motivated group of men who ever lived for the most dangerous mission imaginable. So, what IS this ‘treat ’em mean’ concept, I hear you ask? Well, it’s pretty straightforward really and comes down to just 9 things done with 100% commitment.   Thing 1 Be VERY clear about what you want your staff to do for you. I mean CRYSTAL clear. Now, don’t worry about what...

10 Great Books That Will Rock Your Fitness Business...

I’m always being asked for recommendations about the best books out there for improving business success without becoming a crass and pushy ‘salesman’ type. There are many, of course, but these 10 are a GREAT start to addressing many of the brakes in your business. Especially the Seth Godin ones. Take a look!     <A HREF=”http://ws.amazon.co.uk/widgets/q?rt=tf_cw&ServiceVersion=20070822&MarketPlace=GB&ID=V20070822%2FGB%2Fwwwdaxmoptsco-21%2F8010%2Ffb845bfe-54d0-453c-af8a-2cadb3d5b46b&Operation=NoScript”>Amazon.co.uk Widgets</A> Share The...

4 Articles Every Personal Trainer Should Write...

You know, personal trainers and fitness professionals often tell me how hard it is to come up with content ideas for what to write about for their blogs, websites and newsletters, telling me that every thing they could possibly write about has been written about and that they really don’t think they have anything that they can add. I get it, I really do. When you search on any topic related to health, fitness and fatloss (or ANY topic for that matter), you’ll find hundreds of thousands of articles and blogposts already saying everything that you might have to say about whatever it is you’re interested in. It feels like there’s no point in creating more and going out on a limb with your ideas, right? Yet if that’s how you’re thinking, if that’s what’s holding you back you need to understand something here. The TOPIC may have been written about millions of times but there are BILLIONS of people on the planet and most of them are still pretty unsatisfied with the answers they’ve been given to their problems so far. If they were then they wouldn’t still be searching, right? They’d solve their problems and get on with enjoying life without wasting time reading more articles about things that no longer affect them. You get where I’m going with this? Every man and his dog may well have written articles that you want to write but those articles have missed the mark for a lot of me… and women… and dogs So there’s ‘space’ for what you create… as long as what you create is reflective of your unique approach to solving the problems your readers face. And your unique approach doesn’t have to be the creation of a revolutionary way of...

Fitness Marketing Success Ingredients – Have You Got These in YOUR Business?...

Here’s a call I did about 2 years ago, explaining ‘the not so secret secrets’ of success as a fitpro. The call lays out 17 powerful fitness business success ‘ingredients’ that are present in every world class fitness business. Just listen to the call and steal the ideas Plus, the call lays out details for a 12 month mentoring program that NO LONGER runs. I no longer do group coaching, all of my coaching is 1:1 so when you get to my ‘soft pitch’ at the end you can stop listening as there’s nothing to buy Enjoy! The Recording and MP3 Download are HERE Dax Share The...

Fitness Marketing Made Simple: How To NEVER Struggle With Article, Video and Blog Content Again...

Personal Trainer Succes Academy| Home Of London’s Only RESULTS GUARANTEED Personal Trainers | How To NEVER Struggle With Article, Video and Blog Content Again To be honest, I don’t get it. I just don’t get it when fitpro’s tell me that they struggle to communicate their ideas and values into articles, blog posts and youtube videos that will not only help others to solve their own fitness challenges but will also help THEM to establish themselves as credible experts and, of course, make them lots of money. I mean, what’s so hard about either verbalising or writing the VERY SAME THINGS that you talk to your clients about day in, day out as part of your role as a fitpro? It should be the easiest thing in the world. As easy as breathing. After all, you’re passionate about this, aren’t you? Or are you? Hmmm… take a second to think about that. You see, from my experience, when people struggle to create content it’s because of 2 things above all else. First, they struggle because they are worried about what other fitpros are going to think and say about what they’ve created. “What will they think?” “Is it up to scratch?” “Will they find flaws in what I’ve written?” “Will I sound stupid if I get it wrong?” The fitpro backs themselves into a corner because they’re living in fear of being judged and found wanting when, in reality, most trainers don’t have either the time nor the interest in reading each others blog posts and even if they do, they rarely comment. But the other part of this is… “So what!!??!” So what if someone DOES tell you your article could have been better? You can either agree and learn from it and write a better one next time or say “Thanks, but it wasn’t written for you, it was written for the public that I serve” and then get on with serving them some more. Remember, unless you’re in the business of training, educating or influencing fitpros, you should be completely blinkered to them and their opinions when you create your content for the public. You should have an “I really don’t give a shit” attitude that comes not from arrogance and conceit or feelings of superiority over your peers, but from a deep sense of purpose and passion for helping those who most need you. Let them play THEIR game and you focus on playing YOURS. No-one wins when you try to play someone else’s game, right? Not them, not you and not the clients you’re trying to help. Play YOUR game! Second, and I guess this stems from the first, too many trainers are creating content that doesn’t turn them on, fill their hearts with purpose and passion that DEMANDS that they write or share their expertise. Instead they’re creating content that’s ‘vanilla’ or ‘so-so’ or just ‘ok’. Where does that come from? From looking at what their peers are writing about and thinking ‘I really should do something on that too’ then essentially FORCING themselves to create content. Sound familiar? I bet it does! Yet I can tell you, this is NEVER a problem for me. I have the opposite problem in fact. My heart is so full of purpose and passion for what I want to share that the articles practically DEMAND to be written, and because they do, they come effortlessly and with a great deal of excitement rather than dread. I can tell you this; when you’re struggling to write, you’re not writing from your passion and you’re certainly not writing from your purpose. You’re writing from your ‘I guess I should really write something this week’ place and, of course, what you create comes harder, takes longer and you’re never truly satisfied with the end result. Am I right? Here’s why you MUST come from passion. Passionate communication is about...